I’ve been in lead generation for years, specializing in Facebook ads and AI-driven appointment setting. But getting to this point hasn’t been easy. My career—like my life—has had its share of ups and downs. I’ve built things up, lost them, and rebuilt again. I’ve faced financial stress, business failures, and struggled with my mental health along the way. But every challenge has made me better at what I do.
I started running Facebook lead generation ads in March 2022, producing sales leads across different industries. For three years, I worked in lead generation, but my main focus became estate planning, where I built a strong track record of delivering high-quality leads and appointments. I worked full-time for an estate planning company until April 2024, when I made the jump to freelancing. It wasn’t an easy transition. I went into business with a partner straight after leaving my job, but the partnership didn’t work out, and within two months, we went our separate ways. That setback hit hard financially, but I had no choice but to keep moving forward.
At first, my business focused heavily on estate planning, and while I still have happy clients in that space, I’ve expanded into other industries. I know how to get results in markets where others struggle—whether it’s because they don’t understand government regulations, Facebook’s rules, or the need to properly optimize both the ads and the AI booking system. That’s where I excel.
There have been times when I questioned whether I was on the right path, especially when money was tight, and the stress felt overwhelming. But the reality is, I’ve built a system that works. In 2025, I developed advanced tools to help clients project their lead spend, calculate break-even points, and create reinvestment strategies. My approach isn’t just about getting leads—it’s about making sure the entire system is profitable.
Right now, my business is growing again. I’ve taken on new clients, expanded into industries like financial services, property investment, healthcare, and legal services, and proven that my AI appointment setting system works in markets where others have failed.
I won’t sugarcoat it—getting to this point hasn’t been easy. I’ve had my share of struggles, both in business and in life. But every challenge has made me sharper, more resilient, and even better at what I do. If you need appointments and others haven’t delivered, it’s not because the system doesn’t work—it’s because they didn’t know how to make it work.
That’s what I do.
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